EA Sports Madden
The EA Sports Madden is one of the most established and is up with their games such as Fifa in terms of Market share for EA Sports. The game itself is now into its 25th year and continues to be a staple among most male games players, especially in the United States.
This is the trailer for EA Sports Madden 13 shown above. The General feature of the trailer is based around the graphics and how much the game has improved on last year. This is carried out using the use of jargon such as 'Connected Careers' which is a similar feature to that of Fifa's Ultimate Team. This clearly shows that EA has set out to achieve a specific market share with a specific target audience, mainly males between the age of 16-30. Another feature that shows their clear target gender is that of the fact that they are focusing on the more defensive side of the game by showing the improved tackling motion rather than that of the offensive side of the ball. This means that they are demonstrating that they know what their target demographic wants to see.
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