The advertising for the SuperBowl has now become as big as the game itself. With the recent SuperBowl XLVII drawing in viewership figures of 108 million in the US alone it provides the perfect format for companies to get their products across to a nationwide audience. The adverts are now discussed as much as the game itself and have become engrained into the culture of 'America's Game'.

Super Bowl Ads Are Still Super Cheap: $4 Million for 30 Seconds Is a Bargain

Advertising is so ubiquitous that much of it is worth nothing. But for one night, crowded rooms huddle together, shushed before a TV, to watch and discuss ads. That's truly scarce. And nearly priceless.

The typical conversation about Super Bowl ads and their sticker-price begins with a statistic and ends with tremendous skepticism. "$4 million for no more than half a minute of TV time, are you kidding me?" And then every year, companies make it clear that they are not kidding you, by buying every last spot many weeks before the big game, at a higher price, over and over again.

Below are the three graphs that i have taken from the article, they all show the price but all compare it to different things.

The first graph below shows the price in 1967 compared 2013